Title of article :
A transaction approach to understanding and managing customer equity
Author/Authors :
Michael J. Dorsch، نويسنده , , Les Carlson، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Pages :
12
From page :
253
To page :
264
Journal title :
Journal of Business Research
Serial Year :
1996
Journal title :
Journal of Business Research
Record number :
154142
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154142
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