Title of article
A transaction approach to understanding and managing customer equity
Author/Authors
Michael J. Dorsch، نويسنده , , Les Carlson، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
12
From page
253
To page
264
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154142
Link To Document