Title of article :
Dynamics of aggregate response sensitivities to marketing mix variables
Author/Authors :
Rick L. Andrews، نويسنده , , George R. Franke، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Pages :
11
From page :
145
To page :
155
Journal title :
Journal of Business Research
Serial Year :
1996
Journal title :
Journal of Business Research
Record number :
154156
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154156
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