مرکز منطقه ای اطلاع رساني علوم و فناوري - Measuring the impact of product and promotion-related factors on product category price elasticities

Title of article :

Measuring the impact of product and promotion-related factors on product category price elasticities

Author/Authors :

Rockney G. Walters، نويسنده , , William Bommer، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

203

To page :

216

Journal title :

Journal of Business Research

Serial Year :

1996

Journal title :

Journal of Business Research

Record number :

154162

Link To Document :