مرکز منطقه ای اطلاع رساني علوم و فناوري - Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes

Title of article :

Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes

Author/Authors :

Morris B. Holbrook، نويسنده , , Robert M. Schindler، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

To page :

Journal title :

Journal of Business Research

Serial Year :

1996

Journal title :

Journal of Business Research

Record number :

154169

Link To Document :