Title of article
Symbolic role of animals in print advertising: Content analysis and conceptual development
Author/Authors
Nancy E. Spears، نويسنده , , John C. Mowen، نويسنده , , Goutam Chakraborty، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
9
From page
87
To page
95
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154174
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