مرکز منطقه ای اطلاع رساني علوم و فناوري - Lost and found: The information-processing model of advertising effectiveness

Title of article :

Lost and found: The information-processing model of advertising effectiveness

Author/Authors :

Marc Scholten، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

To page :

104

Journal title :

Journal of Business Research

Serial Year :

1996

Journal title :

Journal of Business Research

Record number :

154175

Link To Document :