Title of article
Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context
Author/Authors
Michel Laroche، نويسنده , , Chankon Kim، نويسنده , , Lianxi Zhou، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
6
From page
115
To page
120
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154177
Link To Document