مرکز منطقه ای اطلاع رساني علوم و فناوري - Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

Title of article :

Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

Author/Authors :

Michel Laroche، نويسنده , , Chankon Kim، نويسنده , , Lianxi Zhou، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

115

To page :

120

Journal title :

Journal of Business Research

Serial Year :

1996

Journal title :

Journal of Business Research

Record number :

154177

Link To Document :