مرکز منطقه ای اطلاع رساني علوم و فناوري - A brief history of the future of advertising: Visions and lessons from integrated marketing communications

Title of article :

A brief history of the future of advertising: Visions and lessons from integrated marketing communications

Author/Authors :

William O. Bearden، نويسنده , , Charles S. Madden، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

135

To page :

138

Journal title :

Journal of Business Research

Serial Year :

1996

Journal title :

Journal of Business Research

Record number :

154179

Link To Document :