مرکز منطقه ای اطلاع رساني علوم و فناوري - Integrated marketing communications and the evolution of marketing thought

Title of article :

Integrated marketing communications and the evolution of marketing thought

Author/Authors :

James G. Hutton، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

155

To page :

162

Journal title :

Journal of Business Research

Serial Year :

1996

Journal title :

Journal of Business Research

Record number :

154182

Link To Document :