Title of article
Rising from the ashes of advertising
Author/Authors
Roland T. Rust، نويسنده , , Sajeev Varki، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
9
From page
173
To page
181
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154184
Link To Document