Title of article
Using consumption constellations to develop integrated communications strategies
Author/Authors
Basil G. Englis، نويسنده , , Michael R. Solomon، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
9
From page
183
To page
191
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154185
Link To Document