مرکز منطقه ای اطلاع رساني علوم و فناوري - Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship

Title of article :

Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship

Author/Authors :

Fred Beard، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

207

To page :

215

Journal title :

Journal of Business Research

Serial Year :

1996

Journal title :

Journal of Business Research

Record number :

154188

Link To Document :