Title of article
Does environmental advertising reflect integrated marketing communications?: An empirical investigation
Author/Authors
Les Carlson، نويسنده , , Stephen J. Grove، نويسنده , , Russell N. Laczniak، نويسنده , , Norman Kangun، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
8
From page
225
To page
232
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154190
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