مرکز منطقه ای اطلاع رساني علوم و فناوري - Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990

Title of article :

Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990

Author/Authors :

Ruth Ann Weaver Lariscy، نويسنده , , Spencer F. Tinkham، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

233

To page :

244

Journal title :

Journal of Business Research

Serial Year :

1996

Journal title :

Journal of Business Research

Record number :

154191

Link To Document :