Title of article
Use and impact of direct mail in the context of integrated marketing communications: U.S. congressional campaigns in 1982 and 1990
Author/Authors
Ruth Ann Weaver Lariscy، نويسنده , , Spencer F. Tinkham، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
12
From page
233
To page
244
Journal title
Journal of Business Research
Serial Year
1996
Journal title
Journal of Business Research
Record number
154191
Link To Document