مرکز منطقه ای اطلاع رساني علوم و فناوري - Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts

Title of article :

Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts

Author/Authors :

Keith B. Murray، نويسنده , , Christine M. Vogel، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1997

Pages :

From page :

141

To page :

159

Journal title :

Journal of Business Research

Serial Year :

1997

Journal title :

Journal of Business Research

Record number :

154206

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154206