مرکز منطقه ای اطلاع رساني علوم و فناوري - Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions

Title of article :

Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions

Author/Authors :

Sukumar Kavanoor، نويسنده , , Dhruv Grewal، نويسنده , , Jeff Blodgett، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1997

Pages :

From page :

219

To page :

227

Journal title :

Journal of Business Research

Serial Year :

1997

Journal title :

Journal of Business Research

Record number :

154254

Link To Document :