مرکز منطقه ای اطلاع رساني علوم و فناوري - Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation

Title of article :

Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation

Author/Authors :

Pamela D. Morrison، نويسنده , , John H. Roberts، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1998

Pages :

From page :

223

To page :

229

Journal title :

Journal of Business Research

Serial Year :

1998

Journal title :

Journal of Business Research

Record number :

154278

Link To Document :