Title of article
Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation
Author/Authors
Pamela D. Morrison، نويسنده , , John H. Roberts، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
7
From page
223
To page
229
Journal title
Journal of Business Research
Serial Year
1998
Journal title
Journal of Business Research
Record number
154278
Link To Document