Title of article :
The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Author/Authors :
Pierre R. Berthon، نويسنده , , Leyland F. Pitt، نويسنده , , Michael H. Morris، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Pages :
14
From page :
25
To page :
38
Journal title :
Journal of Business Research
Serial Year :
1998
Journal title :
Journal of Business Research
Record number :
154282
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154282