مرکز منطقه ای اطلاع رساني علوم و فناوري - Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking

Title of article :

Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking

Author/Authors :

David W. Stewart، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1998

Pages :

From page :

To page :

Journal title :

Journal of Business Research

Serial Year :

1998

Journal title :

Journal of Business Research

Record number :

154283

Link To Document :