Title of article
Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization
Author/Authors
Günther Botschen، نويسنده , , Andrea Hemetsberger، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
9
From page
151
To page
159
Journal title
Journal of Business Research
Serial Year
1998
Journal title
Journal of Business Research
Record number
154293
Link To Document