Title of article
Markets and Constituencies: An Alternative View of the Marketing Concept
Author/Authors
Kathryn M. Kimery، نويسنده , , Shelley M. Rinehart، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
8
From page
117
To page
124
Journal title
Journal of Business Research
Serial Year
1998
Journal title
Journal of Business Research
Record number
154317
Link To Document