مرکز منطقه ای اطلاع رساني علوم و فناوري - Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

Title of article :

Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

Author/Authors :

Barbara A. Lafferty، نويسنده , , Ronald E. Goldsmith، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1999

Pages :

From page :

109

To page :

116

Journal title :

Journal of Business Research

Serial Year :

1999

Journal title :

Journal of Business Research

Record number :

154334

Link To Document :