Title of article
Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Author/Authors
Barbara A. Lafferty، نويسنده , , Ronald E. Goldsmith، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
8
From page
109
To page
116
Journal title
Journal of Business Research
Serial Year
1999
Journal title
Journal of Business Research
Record number
154334
Link To Document