Title of article
Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand
Author/Authors
Keith S. Coulter، نويسنده , , Girish Punj، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
12
From page
47
To page
58
Journal title
Journal of Business Research
Serial Year
1999
Journal title
Journal of Business Research
Record number
154349
Link To Document