مرکز منطقه ای اطلاع رساني علوم و فناوري - Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry: Clients’ Perception

Title of article :

Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry: Clients’ Perception

Author/Authors :

Line Ricard، نويسنده , , Jean Perrien، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1999

Pages :

From page :

199

To page :

209

Journal title :

Journal of Business Research

Serial Year :

1999

Journal title :

Journal of Business Research

Record number :

154362

Link To Document :