مرکز منطقه ای اطلاع رساني علوم و فناوري - Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks

Title of article :

Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks

Author/Authors :

Michel Laroche، نويسنده , , Roy Toffoli، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1999

Pages :

From page :

221

To page :

233

Journal title :

Journal of Business Research

Serial Year :

1999

Journal title :

Journal of Business Research

Record number :

154364

Link To Document :