Title of article
Effects of Technological Hierarchy on Brand Extension Evaluations
Author/Authors
Sung Youl Jun، نويسنده , , Tridib Mazumdar، نويسنده , , S. P. Raj، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
13
From page
31
To page
43
Journal title
Journal of Business Research
Serial Year
1999
Journal title
Journal of Business Research
Record number
154375
Link To Document