مرکز منطقه ای اطلاع رساني علوم و فناوري - Signaling New Product Introductions: A Framework Explaining the Timing of Preannouncements

Title of article :

Signaling New Product Introductions: A Framework Explaining the Timing of Preannouncements

Author/Authors :

Chiranjeev Kohli، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1999

Pages :

From page :

To page :

Journal title :

Journal of Business Research

Serial Year :

1999

Journal title :

Journal of Business Research

Record number :

154376

Link To Document :