Title of article
Expertsʹ Views About Defining Services Brands and the Principles of Services Branding
Author/Authors
Leslie de Chernatony، نويسنده , , Francesca DallʹOlmo Riley، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
12
From page
181
To page
192
Journal title
Journal of Business Research
Serial Year
1999
Journal title
Journal of Business Research
Record number
154388
Link To Document