مرکز منطقه ای اطلاع رساني علوم و فناوري - Expertsʹ Views About Defining Services Brands and the Principles of Services Branding

Title of article :

Expertsʹ Views About Defining Services Brands and the Principles of Services Branding

Author/Authors :

Leslie de Chernatony، نويسنده , , Francesca DallʹOlmo Riley، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1999

Pages :

From page :

181

To page :

192

Journal title :

Journal of Business Research

Serial Year :

1999

Journal title :

Journal of Business Research

Record number :

154388

Link To Document :