Title of article :
When the Product is Complex, Does the Advertisementʹs Conclusion Matter?
Author/Authors :
Michael Ahearne، نويسنده , , Thomas Gruen، نويسنده , , M. Kim Saxton، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2000
Pages :
8
From page :
55
To page :
62
Journal title :
Journal of Business Research
Serial Year :
2000
Journal title :
Journal of Business Research
Record number :
154427
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154427
