مرکز منطقه ای اطلاع رساني علوم و فناوري - A Brandʹs Advertising and Promotion Allocation Strategy: The Role of the Manufacturerʹs Relationship with Distributors as Moderated by Relative Market Share

Title of article :

A Brandʹs Advertising and Promotion Allocation Strategy: The Role of the Manufacturerʹs Relationship with Distributors as Moderated by Relative Market Share

Author/Authors :

Kenneth Anselmi، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2000

Pages :

From page :

113

To page :

122

Journal title :

Journal of Business Research

Serial Year :

2000

Journal title :

Journal of Business Research

Record number :

154434

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154434