Title of article :
Marketing of a Financial Innovation Commercial Use of the Euro by European Companies Prior to Mandatory Adoption
Author/Authors :
Yvonne M. van Everdingen، نويسنده , , Gary J. Bamossy، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2000
Journal title :
Journal of Business Research
Journal title :
Journal of Business Research