مرکز منطقه ای اطلاع رساني علوم و فناوري - The Effects of Experience with Brand Extensions on Parent Brand Knowledge

Title of article :

The Effects of Experience with Brand Extensions on Parent Brand Knowledge

Author/Authors :

Daniel A. Sheinin، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2000

Pages :

From page :

To page :

Journal title :

Journal of Business Research

Serial Year :

2000

Journal title :

Journal of Business Research

Record number :

154454

Link To Document :