Title of article :
Alternative Profitability Measures and Marketing Channel Structure: The Franchise Decision
Author/Authors :
Patrick J. Kaufmann، نويسنده , , Richard M. Gordon، نويسنده , , James E. Owers، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2000
Pages :
8
From page :
217
To page :
224
Journal title :
Journal of Business Research
Serial Year :
2000
Journal title :
Journal of Business Research
Record number :
154500
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154500