Title of article
Alternative Profitability Measures and Marketing Channel Structure: The Franchise Decision
Author/Authors
Patrick J. Kaufmann، نويسنده , , Richard M. Gordon، نويسنده , , James E. Owers، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
8
From page
217
To page
224
Journal title
Journal of Business Research
Serial Year
2000
Journal title
Journal of Business Research
Record number
154500
Link To Document