• Title of article

    Market segmentation and the structure of competition: applicability of the strategic group concept for an improved market segmentation on industrial markets

  • Author/Authors

    Albrecht S?llner، نويسنده , , Mario Rese، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    12
  • From page
    25
  • To page
    36
  • Keywords
    segmentation , Industrial markets , competition
  • Journal title
    Journal of Business Research
  • Serial Year
    2001
  • Journal title
    Journal of Business Research
  • Record number

    154514

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154514