Title of article
Random utility models in marketing research: a survey
Author/Authors
George Baltas، نويسنده , , Peter Doyle، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2001
Pages
11
From page
115
To page
125
Keywords
Random utility models , Marketing research , Discrete choice behavior
Journal title
Journal of Business Research
Serial Year
2001
Journal title
Journal of Business Research
Record number
154521
Link To Document