• Title of article

    Developing and validating a multidimensional consumer-based brand equity scale

  • Author/Authors

    Boonghee Yoo، نويسنده , , Naveen Donthu، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    14
  • From page
    1
  • To page
    14
  • Keywords
    Multidimensional brand equity scale , Brand equity , Multistep psychometric tests
  • Journal title
    Journal of Business Research
  • Serial Year
    2001
  • Journal title
    Journal of Business Research
  • Record number

    154533

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154533