Title of article :
Developing and validating a multidimensional consumer-based brand equity scale
Author/Authors :
Boonghee Yoo، نويسنده , , Naveen Donthu، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2001
Pages :
14
From page :
1
To page :
14
Keywords :
Multidimensional brand equity scale , Brand equity , Multistep psychometric tests
Journal title :
Journal of Business Research
Serial Year :
2001
Journal title :
Journal of Business Research
Record number :
154533
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154533
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