مرکز منطقه ای اطلاع رساني علوم و فناوري - Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions

Title of article :

Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions

Author/Authors :

Elliot Maltz، نويسنده , , William E. Souder، نويسنده , , Ajith Kumar، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

To page :

Keywords :

Information use , Market information , R&D , Marketing

Journal title :

Journal of Business Research

Serial Year :

2001

Journal title :

Journal of Business Research

Record number :

154537

Link To Document :