Title of article :
An empirical analysis of the determinants of category expenditure
Author/Authors :
William P. Putsis Jr.، نويسنده , , Ravi Dhar، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2001
Pages :
15
From page :
277
To page :
291
Keywords :
Category expansion , Private labels , Promotion
Journal title :
Journal of Business Research
Serial Year :
2001
Journal title :
Journal of Business Research
Record number :
154554
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154554
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