• Title of article

    New developments in marketing communications and consumer behavior

  • Author/Authors

    W. Fred van Raaij، نويسنده , , Alain Strazzieri، نويسنده , , Arch Woodside، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    3
  • From page
    59
  • To page
    61
  • Keywords
    Consumer behavior , New developments , Marketing communications
  • Journal title
    Journal of Business Research
  • Serial Year
    2001
  • Journal title
    Journal of Business Research
  • Record number

    154560

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154560