مرکز منطقه ای اطلاع رساني علوم و فناوري - The short-term effect of store-level promotions on store choice, and the moderating role of individual variables

Title of article :

The short-term effect of store-level promotions on store choice, and the moderating role of individual variables

Author/Authors :

Pierre Volle، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

To page :

Keywords :

Store-level promotion , store choice , Loyalty

Journal title :

Journal of Business Research

Serial Year :

2001

Journal title :

Journal of Business Research

Record number :

154561

Link To Document :