• Title of article

    The implications of individual differences in reference price utilization for designing effective price communications

  • Author/Authors

    R. Chandrashekaran، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    7
  • From page
    85
  • To page
    91
  • Keywords
    Reference price , Individual differences , Price communications
  • Journal title
    Journal of Business Research
  • Serial Year
    2001
  • Journal title
    Journal of Business Research
  • Record number

    154563

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154563