Title of article
Age differences in memory for radio advertisements: the role of mnemonics
Author/Authors
Malcolm C. Smith، نويسنده , , Mark R. Phillips Jr، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2001
Pages
7
From page
103
To page
109
Keywords
Memory , Age differences , Radio advertisements , Mnemonics
Journal title
Journal of Business Research
Serial Year
2001
Journal title
Journal of Business Research
Record number
154565
Link To Document