Title of article :
Consumer decision-making in a multi-generational choice set context
Author/Authors :
Namwoon Kim، نويسنده , , Rajendra K. Srivastava، نويسنده , , Jin K. Han، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2001
Pages :
14
From page :
123
To page :
136
Keywords :
Consumer decision-making , Choice , Individual consumer , generation , Purchase incidence
Journal title :
Journal of Business Research
Serial Year :
2001
Journal title :
Journal of Business Research
Record number :
154567
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154567
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