مرکز منطقه ای اطلاع رساني علوم و فناوري - Background music pleasure and store evaluation: intensity effects and psychological mechanisms

Title of article :

Background music pleasure and store evaluation: intensity effects and psychological mechanisms

Author/Authors :

Laurette Dubé، نويسنده , , Sylvie Morin، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

107

To page :

113

Keywords :

Store , Servicescape , Intensity , Background music , Pleasure

Journal title :

Journal of Business Research

Serial Year :

2001

Journal title :

Journal of Business Research

Record number :

154583

Link To Document :