Title of article :
Shedding some light on store atmospherics: influence of illumination on consumer behavior
Author/Authors :
Teresa A. Summers، نويسنده , , Paulette R. Hebert، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2001
Keywords :
Consumer behavior , Approach– avoidance , Lighting , Store atmospherics
Journal title :
Journal of Business Research
Journal title :
Journal of Business Research