• Title of article

    Marketing theory in the next millennium: Looking backwards and forwards

  • Author/Authors

    Ian Wilkinson، نويسنده , , Louise Young، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2002
  • Pages
    5
  • From page
    81
  • To page
    85
  • Keywords
    Internet , networks , Business marketing , Dynamics , complexity , Strategy
  • Journal title
    Journal of Business Research
  • Serial Year
    2002
  • Journal title
    Journal of Business Research
  • Record number

    154608

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=154608