مرکز منطقه ای اطلاع رساني علوم و فناوري - Buying decision approaches of organizational buyers and users

Title of article :

Buying decision approaches of organizational buyers and users

Author/Authors :

Junyean Moon، نويسنده , , Surinder Tikoo، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

293

To page :

299

Keywords :

Organizational buying behavior , Buyclass framework , Buying decision approach , Buying center

Journal title :

Journal of Business Research

Serial Year :

2002

Journal title :

Journal of Business Research

Record number :

154628

Link To Document :