Title of article :
The strategic implementation process: evoking strategic consensus through communication
Author/Authors :
Molly Inhofe Rapert، نويسنده , , Anne Velliquette، نويسنده , , Judith A. Garretson، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Keywords :
Strategy implementation , Consensus , Marketing , communication
Journal title :
Journal of Business Research
Journal title :
Journal of Business Research