Title of article
Estimating marketing persistence on sales of consumer durables in China
Author/Authors
Ming Ouyang، نويسنده , , Dongsheng Zhou، نويسنده , , Nan Zhou، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
6
From page
337
To page
342
Keywords
Marketing persistence , Time series method , sales , Advertising , China
Journal title
Journal of Business Research
Serial Year
2002
Journal title
Journal of Business Research
Record number
154632
Link To Document