Title of article
Pursuing the concept of marketing productivity: introduction to the JBR Special Issue on Marketing Productivity
Author/Authors
Alan J. Bush، نويسنده , , Denise Smart، نويسنده , , Ernest L. Nichols Jr.، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
5
From page
343
To page
347
Journal title
Journal of Business Research
Serial Year
2002
Journal title
Journal of Business Research
Record number
154633
Link To Document